We all project an image through what we choose as our surroundings, one part of this is the color that we surround ourselves with. Color has a strong effect on our lives. Colors can affect us physically in how the wavelengths hit our eye. Color can also cause emotional reactions, sometimes as a result of how our eyes are affected physically by the light wavelengths. We often surround ourselves with colors that we enjoy, which can vary widely between individuals. Although our likes and dislikes of color are very different depending on the person, there are universal ways in which we as human beings react to color. The following is some information compiled from color studies and books on the subject to help you decipher what the color around you is saying.
In all areas of life we strive for balance. The same is with color. In studies done by Rikard Küller in the 1960’s and 1970’s, the effects of color and patterns were measured with EEG’s (brain wave activity), and EKG’s (heart rate). Six men and six women were put in 2 rooms for a period of 3 hours. One room was gray and sterile. The other room was colorful and diversified. The subjects’ brain wave activity was lower in the colorful room than in the gray room. Also the subjects’ heart rates were slower in the colorful room than in the gray room. These results were consistent with other research in concluding that a dull environment can prod brain activity and actually create anxiety or stress.
In a later study done by Goldstein, connections were measured between patients and two specific hues of color, red and green. The patients with brain damage and Parkinson’s disease we’re exposed to red and green in different groups. He found those patients with Parkinson’s disease that we’re exposed to red tended to worsen in their pathological condition, while those exposed to green seemed to improve. Goldstein also found patients with brain damage were excited by red and calmed by green. This indicated that certain colors are more arousing than others. The level of excitement can be explained partly by the physical aspects of the green and red light wave lengths.
Red light wavelengths, which are long, have a natural focal point past our retina. So our eyes have to adjust to focus them. This creates the illusion that red advances towards us and makes red objects often look closer than they appear. The opposite is true of green. Green light wavelengths have a natural focal point that is exactly on the retina of our eye. This makes green easy to look at, less arousing, and gives the color a relaxing nature. Thus, colors with longer wavelengths tend to be more arousing than colors with shorter wavelengths.
So what other associations are there between color and human reaction? In 1961 K. Warner Schaie wanted to know this question. He analyzed the adjectives people associate to certain colors. He presented groups of people with 10 colors. He asked them to pick from 11 given adjectives and apply them to each color they thought corresponded. The following are some of his results:
Red: exciting, stimulating, strong, aggressive.
Blue: relaxing, secure, comfortable.
Purple: dignified, exclusive, mournful, mysterious.
Orange: stimulating, lively, energetic, sociable.
Yellow: cheerful, sunny, vital, high-spirited.
Green: relaxing, tranquil, refreshing, natural, quiet.
A combination of these colors can also conjure certain emotions. Here are a few suggestions of color combinations and what they can create. Color schemes with orange are often used to project friendliness. This could include orange, yellow and red, or orange, green and purple. These combinations have a sense of energy to them but luck lack a strong sense of power. The idea of fresh can be created with color schemes using green and blue. These are associated with color combinations in nature and can project feelings of health and vitality. Dependability can be attained with a color scheme involving navy blue. And to tone down the sternness level of dependability, a little red or gold can be added.
I hope this fuels some ideas if you are thinking about changing or adding something to your surroundings. Just remember Küller’s study and create some balance in your environment by adding variety. Take a look around your office or home. Think about what the surroundings you have chosen say about you and what they are communicating to the other people in your life.